New Study Says People Not Afraid To Shop Online
from the conflicting-studies dept
It was just last week (wasn’t it?) that we had a study (paid for by a company that wanted to provide secure transaction software) saying that people were going to shop less online due to fear of fraud and scams like phishing (which have nothing to do with shopping online). This week, thanks to some research paid for by PayPal/eBay we have a study saying exactly the opposite. It turns out, according to this study, that the increase in stories about these scams means that shoppers are much more sophisticated and careful about buying online, but they’re planning to buy more and many feel the internet is much safer for shopping these days. In other words, you can’t trust either study as both are impossibly biased by the money that paid for them.