The Pop-Up Blocker Blocker

Overhype

from the ugh dept

And people wonder where marketers get a bad name from. While the job of a good marketers is to figure out what people want and figure out how to give it to them, too many people assume that the point of marketing is to bug people with intrusive and annoying ads as much as possible. The smart marketer would realize that if someone makes it clear they don’t want to be bugged, then it doesn’t make sense to try to get around that request. Unfortunately, too many lazy marketers would rather push intrusive and annoying ads because actually delivering something people want is a lot more difficult than flogging something no one wants. The latest is that a company named Falk eSolutions is trying to deal with the “problem” of pop-up blockers by creating software that detects pop-up blockers, and automatically converts pop-up ads into rich media “floating ads” which are just as likely to annoy users. Here’s a case where the users have made it clear they don’t want to be bothered, and this company thinks it’s a great idea to ignore that request and make sure people are bothered.