How TiVo May Help The Web

from the unintended-consequences dept

Web advertising is making a big comeback just as TV advertising may be losing steam. These two things may not be a coincidence, as a new study suggests that advertisers are looking to move their advertising dollars to the web, as they fear the impact of TiVo-like devices on their television commercial spots. Of course, if advertisers (as they’re likely to do) insist on creating more annoying and intrusive ads online this plan will backfire. However, they should look on this as an opportunity. Smart advertising (not intrusive, not annoying) that actually gives people something they want will be a lot more cost effective than blind TV advertising where you hope people are paying attention.

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “How TiVo May Help The Web”

Subscribe: RSS Leave a comment
Oliver Wendell Jones (profile) says:

Network Adverts?

Anyone other than me annoyed at the constant barrage of “bottom right corner animated with sound” adverts that a lot of cable networks are using?

Spike TV seems to do this a lot, and although I dont’ recall for sure if it was Spike or not, I was watching something last week and every few minutes a baseball would fly across the screen and appear to crash in the bottom right corner of the screen, accompanied by the sound of the crowd cheering. During a show I’m trying to watch, this is annoying and I eventually gave up and changed channels to something less intrusive.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...