Vonage Sues AT&T Over CallVantage Name

from the might-have-a-case... dept

I’m actually a bit surprised it took this long. When AT&T announced their plans to offer their own Vonage-wannabe VoIP service, they named it CallVantage, which could certainly be seen as being “similarly confusing” to Vonage. So, now that AT&T has officially launched the offering, Vonage is suing them over the name. This is one time when I actually think the trademark issue is being used correctly. It’s not (as many people seem to think) about banning all uses of the name (such as for Google advertising keywords), but to avoid consumer confusion into thinking that a product provided by one company is actually provided by another. Of course, with AT&T, you could make the argument that the benefit might go the other way. They’re going to put a lot of marketing dollars behind their VoIP play, and if the name is similar to Vonage’s, it could lead to increased sales for Vonage as well.

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Vonage Sues AT&T Over CallVantage Name”

Subscribe: RSS Leave a comment
Derek Lomas says:

So confused

How is CallVantage confused with Vonage?

Burger Crown, or Kennedy Fried Chicken seems a lot closer to infringement.

I’m just surprised to hear you take this position, Mike. Do you really think that people will sign up for AT&T’s CallVantage VoIP because they think they are signing up for Vonage VoIP?

Clarification, perhaps?


Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...