Social Networking Gets Ridiculous – Paying For Virtual Nothing

from the the-accidental-business-model dept

In the past, I’ve been critical of’s business model of trying to get subscribers to their virtual world to buy virtual Nikes and Levi’s. It just seemed somewhat pointless to have someone spend real money on completely virtual clothes. I can almost understand it in online video games where better virtual goods mean more power – but where it’s just about fashion, it seems absolutely pointless. However, over at FunHi, which is yet another social networking service with the twist that they want all members to adopt some sort of “hiphop persona,” it appears that subscribers are buying virtual goods at an impressive pace. Part of the point of the system is to get more “buzz” by buying other people gifts, so that’s encouraged some who apparently need a paid-for self-esteem boost to keep on buying. Of course, when you look at the actual numbers, they’re not that impressive. The site (which didn’t expect this to be a real business model) has about 6,500 members, and the company brought in about $10,000 for these virtual gifts (which serve no other purpose than… well… being virtual gifts). However, at least one guy has spent $1,000 on gifts. It sounds like a few people with way too much free time and money are throwing it away on these virtual gifts. You wonder how long this will actually last.

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Comments on “Social Networking Gets Ridiculous – Paying For Virtual Nothing”

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thecaptain says:

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These guys (the guy users, I don’t really suppose the women users buy a whole lot…but they probably troll for gifts) are the biggest losers I’ve seen on the net.

I mean who the hell spends that kind of money on stuff that’s actually useless? I mean I could SOMEWHAT understand if they were sending REAL gifts…or even REAL digital gifts that had some use inside a virtual world (like buying items in a MMORPG) or something…but this? Wow…what a bunch of idiots…

I won’t even get started on the hiphop “gangsta” thing…

I checked out the site, hoping it was a hoax..but I didn’t see any obvious signs that it was (sadly).

funhi'r says:

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This is not a fad, this is a beginning of a new economy. FUnhi cannot exist anywhere else but The internet, thus the gifts are rare, and in the Funhi world valuable. You can own thousands of copies of them , but they have no value until they are applied to funhi. The concept of donating to buy virtual gifts is simply the interface needed for it to survive.

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