Book Publisher Blames Bad Sales On Do Not Call List
from the here-come-the-excuses dept
Well, this appears to be the first – but certainly won’t be the last – company to blame dismal sales on the impact of the national “do not call” list. Scholastic, publisher of children’s books apparently does a fair amount of business by bugging people at dinner time. Now that those people have told Scholastic to leave them alone, they claim they’re not selling enough books. Here’s an idea: instead of bugging people at dinner time over the phone, why not come up with better marketing strategies that doesn’t involve annoying most people you speak to in an attempt to find a few suckers?