Apex Moving Into Computers

Computers

from the watch-out-from-below dept

I have an Apex DVD player that I bought years ago, and is the only DVD player I’ve ever owned. It’s been great – and it had a very cool feature very early on: the ability to play a CD full of MP3s. Other DVD players eventually offered that as well, but Apex was one of the first. Now, comes the news that Apex is moving into the computer business, and are getting ready to launch a fairly inexpensive “entertainment PC” as well as a DVD player that plays computer games. While they’re mostly known as a low cost supplier who puts pricing pressure on other companies, it’s much more interesting to see how they’ve been adding different features to their products. To be honest, other than owning that DVD player, I didn’t know much about the company, but it sounds like they’re really trying to come up with cool and useful features to add to machines. It also sounds like they’re doing quite well in sales. Funny about that: a company that tries to add useful features while keeping prices low – and it’s doing well. What will they think of next? Still, it sounds like plenty of other companies in the computer space could learn a thing or two from Apex – rather than just churning out clone boxes that have nothing to differentiate themselves. Who knows if they’ll be at all successful in the PC business (it’s a tough business, after all), but at least they’re trying by working on features they think people will want.