Vodafone Launches 3G Mobile Service… Again

Lots and lots of press coverage this morning about Vodafone launching “the first 3G mobile service” today. It makes for a good headline, but it’s really not true. First off, there are other 3G services that have launched in the past – though, I blame this more on the headline writer than Vodafone. In the details of the article, they say that this is just Vodafone’s first 3G service. But even that’s not really true. They launched 3G service in Germany and Italy back in December. The difference now is that it’s also available throughout other parts of Europe, including Great Britain, the Netherlands, Portugal, Spain and Sweden. Just like the announcement in December, this is focused on data use only, though they say they’ll start pushing out handsets that work on the network in the next few weeks. Derek adds: …and have you seen the price of these PCMCIA cards they’re offering? 360 Euros (US$460) with a subsidy, or US$1,280 without!! Who is making these for Vodafone? Are they diamond-encrusted by Vertu?

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