Business Slow To Adopt Mobile Data
While many companies hoping to make money off of the whole mobile data thing like to initially target corporate users, assuming that’s where the money is, it’s looking like this might be a mistake. The business users are slow adopters when it comes to mobile data. Most of the mobile data adoption is coming from the consumer side, where there really aren’t any hurdles once a person has a modern mobile phone and service. Business users, however, have a huge hurdle, in making the mobile data services work with their existing applications. Of course, they’ll come around eventually, but companies looking to get attract business users need to look for ways help remove that hurdle.