Advertising On Money – How To Beat The Deficit
from the all-about-the-eyeballs dept
Javaguy writes in with a link to the story about the latest ad campaign for the miniseries “Traffic” that is to be shown on USA Networks (which is apparently a miniseries based on the movie Traffic – which the article neglects to mention was based on a miniseries itself…). The ad campaign fits with many typical ad campaigns today. The thinking is always: how can we get this in front of the most “eyeballs” – and what attracts eyeballs more than… cash? That’s right, they’re seeding a bunch of bars and clubs with dollar bills that have stickers advertising the miniseries. They claim they’re above the law on this one (you can’t deface money – or copy it) since it’s just a lightly adhesive sticker. Still, they figure that it will get passed around and plenty of people in their target audience (drunks?) will notice it. The CNN article, though, goes on to speculate that this is the beginning of a trend, and maybe the US Treasury can start selling ad space on dollar bills to help make up the deficit. I think they’re only half joking.