Another Year, Another President For Segway
from the keep-rolling-off-into-the-sunset dept
Segway, the massively overhyped balancing scooter company, can’t seem to keep chief executives. Last year we wrote about how they had already shuffled through a couple of presidents, and now comes the news that they’ve hired yet another new president and CEO, replacing the last one. This one comes from the snowmobile world, so maybe he’s got better ideas for how to market such a niche vehicle. One of the previous presidents had come from Subaru and tried to sell the Segway like a car – which clearly didn’t work out so well. Clearly, the company is having a very difficult time living up to the hype it generated early on.