Carriers With Branded Data Portals Get More Use

A recent report from Allied Business Intelligence confirms that carriers who operate their own branded portals, and offer their branding on terminals enjoy increased data sales. This supports our view, but we add that it’s difficult for smaller operators to launch their own differentiated branded portal, and even harder for small carriers to get specialized terminals. My consulting practice recommends that carriers too small to build their own portals and demand differentiated hardware form alliances with similar carriers in other regions to reach scale, or partner with big players in other regions for data solutions and procurement (but partnering with vendors for data services offers little differentiation). The report from ABI points to SK Telecom’s June service and Vodafone’s Live! as examples of differentiated, branded, successful data services.

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