Yes, We Can Hear Your Ads

As we step closer to number portability, the wireless carriers are boosting their already extremely high marketing budgets, such that you won’t be able to do anything without hearing about the latest deal, feature or plan from a wireless carrier. Interestingly, they say they’re judging the success of the ad campaigns on how popular they become (yes, yes, we can hear you now) and not on whether or not it leads to actual sales.

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