Polaroid Thinks Faster Digital Photo Printing Kiosks Are The Answer
from the trying-to-bring-back-old-glory dept
Polaroid has been in quite a bit of trouble for some time. They were looking like one hit wonders, with their instant photo thing that never really found an adequate sequel. Although they’ve restructured, cut their costs down drastically, and are actually making some money on film again, they know it’s not a long term proposition. So, to try to bring themselves back into the modern photographic world, they’re focusing on digital photo printing kiosks. Kiosks? Isn’t that exactly the same thing that plenty of others are already doing? Yes, but, the Polaroid kiosks are different because they’re… faster. No, I’m not sure which executive at Polaroid thinks that the reason people aren’t rushing around to photo printing kiosks is that they’re too slow. The other part of Polaroid’s strategy is to put the kiosks just about everywhere, so that as soon as you take that photo, you’ll be able to get a printout (just like an old Polaroid camera, minus the going to find a kiosk and putting in your credit card part). I could see this being useful every once in a long while, but not something to base an entire business around. The cost of setting up and maintaining these kiosks seems likely to outweigh the revenue they bring in.