Hutchison Whampoa '3' To Start Operations In Denmark
I can’t wait to see how Mike analyzes this one. He has been merciless with ‘3’ in the UK because of their management and marketing gaffes, and now (subscription required, sorry) Hutchison is gearing up to be the first to launch 3G services in Denmark this October 13. Launching under the same ‘3’ brand as in Italy and the UK, they will beat to market TDC, TeliaSonera, and Orange, who also hold 3G licenses for Denmark. Despite the UK problems, different regions have different ‘3’ management, and different situations – for example, the Italian ‘3’ has done much better than its UK sibling. However, it looks like ‘3’ Denmark will only have one phone model, the Motorola A920 at launch, which is frighteningly reminiscent of the poor handset availability of ‘3’ UK at launch. Get ready, Mike.