Wireless Carriers Aim For Youth
Not a huge surprise, but wireless carriers are ramping up their efforts to attract the teen market. It seems that, despite the hype, there’s still a pretty wide open market for getting ’em young – and the carriers are salivating over the possibilities of widening their market by pushing a bit lower on the age scale. The kids, themselves, are already a lot more tech savvy, and the article talks about young children who are handy with GPS receivers already – and how the wireless carriers hope to tap into the knowledge. So far, Sprint PCS has made the biggest effort with their Virgin Mobile partnership, but it will be interesting to see how others respond. I know that Nextel is trying to pitch push-to-talk for kids under another brand, but the other carriers haven’t put together strategies that seem quite so focused.