US Wireless Market: Not Dead Yet
A year or so ago, analysts were saying that the US market for mobile phone service was saturated, and that the only thing that the carriers could do was spend their time stealing customers from one another. As with many such predictions, it sounds like this one was way off the mark, as wireless carriers have found that Americans are still signing up for new service in record numbers. The top four carriers apparently gained 2.54 million new subscribers in the second quarter alone. There are a number of reasons why this happened – better pricing, newer features, (slightly) better economy, and more people relying on mobile phones as primary phones for example. Still, it’s a good reminder that when someone says a market is tapped out, there could still be quite a bit of life left in it.
