Ecommerce Insiders Think Online Shopping Experience Isn't Very Good
from the not-living-up-to-its-potential dept
An interesting bit of market research, as a research firm asked a group of “e-commerce insiders” to rate their online shopping experiences, and discovered that they gave much lower marks than the general public. Partly, this is because they all know what’s possible, but realize that most sites are failing to deliver up to that level. The results of the study are slightly better than they were last year, suggesting that there’s been some improvement. I guess it’s a good thing that these insiders realize they have a long way to go, though, it would be nicer if they spent their time fixing those issues instead of taking surveys.