Ecommerce Insiders Think Online Shopping Experience Isn't Very Good

from the not-living-up-to-its-potential dept

An interesting bit of market research, as a research firm asked a group of “e-commerce insiders” to rate their online shopping experiences, and discovered that they gave much lower marks than the general public. Partly, this is because they all know what’s possible, but realize that most sites are failing to deliver up to that level. The results of the study are slightly better than they were last year, suggesting that there’s been some improvement. I guess it’s a good thing that these insiders realize they have a long way to go, though, it would be nicer if they spent their time fixing those issues instead of taking surveys.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...