Free Content Is A Promotional Good
from the look-at-that dept
People keep telling me that no one will ever create any “intellectual property” without being able to directly benefit off of it. In a discussion with the head of a “think tank” this week, I was told that “No intellectual property will EVER get created” (emphasis was his) without intellectual property laws. That seems pretty easy to disprove, considering (a) the amount of intellectual property created prior to intellectual property laws and (b) the amount of intellectual property created these days that doesn’t use IP laws to protect itself. The simple fact is that there are other business models that don’t require you to rely on bad intellectual property laws to make money. Here’s yet another example. A guy who has been trying to break into the feature movie making business spent $30,000 of his own money to make a short 8 minute film called Batman: Dead End. Someone put the film online, and suddenly everyone in Hollywood wants to hire him. If the content is free, it can be used as a promotional item for future services. This guy has done that, without even realizing it.