Advertising Group Suggests Limits On Pop Ups

from the oh,-now-you-realize dept

The IAB in the UK is considering issuing “guidelines” to lessen the number of intrusive ads that surfers see on any particular site. Some smaller sites are protesting, since they like to shove as many intrusive ads as possible in front of people. As the article points out, when a site is putting up so many intrusive ads, it doesn’t actually do them any good, because most people leave pretty quickly and never come back. It’s too bad that the sites themselves don’t realize this, and actually have to be scolded by an advertising bureau.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...