Sprint Ad Campaign Attacks AT&T Wireless
When markets mature, companies stop trying to “grow the market” and start trying to steal customers away from each other. Sprint is apparently making the first move by changing the direction of some of their advertising to try to steal customers away from AT&T Wireless specifically. Consider this the first step in what a post local number portability world will look like. Meanwhile, as if sensing that things were changing, AT&T Wireless has fired their ad agency.
