Cell Phones, Billboards Play Tag

Back in January, we had a story about billboards and posters that would reach out and send messages to your mobile phone via infrared or bluetooth. Wired News has now picked up on the technology and is running their own story about these so-called “hypertags”. The idea is that as you’re standing in front of a movie poster or an art exhibit, it can transmit more information to your mobile phone (or at least, a link to an internet site with more info). The technology is going to finally be launched later this month. The nice thing about this technology is that unlike other location-based technologies, it doesn’t require having to figure out where you are. You only get the local content by directly connecting to a local transmitter. Of course, as location-based technology does get better, you have to wonder if this solution becomes obsolete.

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