Details On Scandinavian Air Internet Access

Glenn Fleishman has done a bit of additional information gathering and reporting on the Connexion/SAS WiFi-in-the-sky story we posted yesterday. From what he’s written it seems clear that Connexion and Scandinavian Air clearly understand their passengers much better than the various US airlines. They’ve figured out approximately how many people are likely to use the service, and why it’s much better to offer full internet access at a flat-rate than a weak, email-by-proxy system with a toll booth. Glenn figures out that the service should bring in approximately $1,580 to $2,200 in revenue per flight, not even counting the fact that just having such a service should attract more customers. It’s too bad the US airlines haven’t done this fairly basic calculation as well.

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