Making It Up On Shipping Charges
from the sneaky-sneaky-sneaky dept
This is certainly not a new issue (we posted something similar two years ago), but many online merchants try to sneak their profit margin into the shipping fees. They want to hook people into making the buying decision based on the low base price, and then add a huge shipping charge at the very end of the checkout process. They’re especially doing this on comparison shopping sites where they try to come in as the lowest cost provider – but with shipping it’s often not true. Many comparison shopping sites are trying to add shipping fees in to “total costs” to deal with this problem, and some customers are getting increasingly annoyed at over-inflated shipping fees. A few retailers are rebelling. The article talks about Amazon’s popular “free shipping” on orders over $25 and Overstock says they charge a flat rate of $2.95, no matter what you buy. If you want repeat business (and you should), being upfront about the real price of an item definitely makes sense. The times I’ve seen exorbitant shipping fees added in at the end have often made me either bail out on a purchase, or decide not to use that merchant again.