Business 2.0 Locks Up Their Content
from the bad-decision dept
I had noticed last night that Business 2.0 was doing some weird things. All of the articles I read had only one or two paragraphs on the first page, and then you needed to click to the next page to read the rest. Each time I clicked on “next”, I got a page not found. That’s why, for all the Business 2.0 stories I posted recently, I used the “printer” copy. The front page copy was useless with only a single paragraph. Now I understand why. Continuing with AOL-Time Warner’s “walled garden” approach – Business 2.0 has locked up all their content. You now need to pay to read the articles – even the ones I linked to just a few hours ago. I apologize for the inconvenience if you click through. I had no idea this was happening, but it pretty much guarantees that I (and many others) won’t be linking to Business 2.0 articles any more. This lessens the value of Business 2.0 to its advertisers. The content there was often good, but not worth paying for – and if people can’t access it online, it takes them out of the realm of useful publications. This is going in the wrong direction. They’re taking themselves out of the debate in a short-term (short-sighted) attempt to make money now. It also means their content won’t be available on search engines or linked via other news sites and blogs. All this to encourage just a few people to sign up for subscriptions? I doubt that the number of incremental subscription will make up for the vast decrease in page views leading to lost ad sales. Nice to see that AOL-Time Warner still doesn’t understand the internet.