I Want My MTV…Phone

When MTV partnered with Virgin Mobile USA’s MVNO effort, it surprised me that they were not saving their brand for their own MVNO. To further confuse me, they are going to offer an MVNO, but in Sweden. MTV has a far superior brand, and incredible youth affinity of the sort Virgin USA can only dream of. Why have they not capitalized on that with a prepay MVNO in the US?

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