Symbian The Backstreet Driver

Not surprisingly, as smart phones start to catch on, Symbian is excited about their growth potential, but they say they’re willing to take a backseat when it comes to pushing the solution – and let their partners talk up the wonders of the Symbian offering. This isn’t a huge surprise – of course – since basically they’re saying that they’re in a position now to not have to spend the marketing dollars. Of course, they could have taken the Intel strategy of promoting their own brand to try to get some demand-side pull for Symbian-based phones. Microsoft is certainly taking that strategy, so it remains to be seen if other factors can drive demand for Symbian phones over their own marketing efforts.

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