Wireless-Data Users Profiled: One Size Does Not Fit All
The wireless data players have learned the hard way that just throwing out “hey we offer wireless internet” doesn’t seem to attract the masses. Now, IDC has come out with a study trying to “profile” wireless data users, and dump them into segments – suggesting that anyone pitching wireless data offerings might want to target their offerings more specifically. The five segments they come up with are: wireless innovators, productivity pioneers, SMS users, entertainment junkies and mobile resisters. The vast majority of people, of course, are in that last segment because they don’t see what the benefit to wireless data is just yet. It’s good to see the “one-size wireless data fits all” model of pitching this stuff may get thrown out soon…
