Callers Dial Up Local Cell Plans

While Leap Wireless may have filed for bankruptcy, there’s increasing evidence that there’s a market for alternative wireless carriers. Leap ran into financial troubles, but that they didn’t have much trouble signing up customers. This article suggests that Leap and companies like MetroPCS show there’s a clear demand for unlimited local calling via mobile phones. I wonder how much of that is just a marketing gimmick, though. Most of the national carriers offer so many free minutes that they’re virtually unlimited. Still, with all the talk of how the big national wireless carriers need to merge to compete, it’s interesting to hear all these stories about alternative carriers (including MVNOs like Virgin Mobile) are catching on with consumers. How long will it be before the national carriers start offering increasingly tiered plans to capture this segment of the market as well?


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