Online Industry Looking At Ad Formats
from the who-cares-what-customers-think? dept
Internet advertisers, though the Interactive Advertising Bureau, are looking at setting up a new set of internet advertising standards. What’s amusing about what they’re doing, is that they’re all talking amongst themselves over which ad formats seem the most worthwhile – but are leaving consumers out of the equation completely. Since it’s the customers who determine whether the ads work or not, perhaps they’re going about this the wrong way.