Operation Sign 'Em Up – Recruiting For The Military In A Digital Age

from the recrafting-the-military-image dept

There’s certainly a lot of focus on the armed forced of the US these days, so it’s interesting to read about their latest tactcics in trying to sign up new recruits. After realizing that their old advertising campaign just wasn’t cutting it, the military has decided to reshape its brand to get some attention from the youth of today. That has meant a cutting edge website, video games, reality TV, and more exciting advertising (many of which we’ve discussed before0. So far, they claim it’s working. While some of this makes perfect sense, I must admit I find it a little scary that people feel our armed forces need to be “marketed” to new recruits. This makes it sound like they’re trying to trick kids into joining, instead of letting them make informed decicions about what’s best for their lives.

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Operation Sign 'Em Up – Recruiting For The Military In A Digital Age”

Subscribe: RSS Leave a comment
Chris (user link) says:

No Subject Given

I think it makes perfect sense. Kids have no idea what the Military offers. If they are in the public school system it is likely they are getting all kinds of negative information from their teachers and counselors. I’d much rather have the military out there recruiting and bringing in the highest quality kids they can. These are the people charged with defending us. Also, generally speaking, the higher quality the recruits, the better the odds that they can complete their enlistment safely. Darwin’s law tends to be particularly effective during wartime.

dorpus says:

Long term trend

The military has no use for uneducated cannon fodder these days; they will rarely admit someone who doesn’t have a high school diploma. They want only high school graduates in perfect health, preferably with good grades. The long term trend is for the military to depend more on elite troopers who are as fit as olympic athletes, as well as smart technicians to run the machines. We’re in a society now where people from higher classes tend to be in better athletic shape.

The demography of the US military is already changing; contrary to Vietnam-era stereotypes of ghetto kids, most personnel today are whites from small towns who can’t afford college. In another few decades, the military will no longer be a way for working class kids to get educated/trained; it will become a selective institution for college-graduate athlete-techies.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...