T-Mobile Lowering Data Costs In Europe

Slowly, but surely, it sounds like wireless carriers are realizing that it’s tough to drive adoption of their new data intensive phones when they charge ridiculously high prices for data. Something needs to give. The latest is T-Mobile announcing that they’ll start knocking down their mobile data rates in Europe. So far, many wireless carriers have done everything wrong: no clear value proposition combined with pricey phones and pricier service. Lowering the service fees is a good first step.

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