Siemens Launches Mobile Business Applications
Siemens isn’t a very big player in the US handset business (though they are working on it). But they are a major player in Europe. They are trying to leverage their existing relationships with carriers to position themselves a one-stop-shop for wireless enterprise solutions. For example they are pitching new family of mobile applications named m.traction. The most interesting of which is the m.traction Personal Assistant. This application can automatically provide updated travel information when meeting plans change and recommend a new schedule. It sounds very similar to Symbian’s Magpie technology, which pushes content down to devices and embeds it in applications where it’s in context. So far smartphones have focused on email, picture messaging, and video calling, each an application in itself. But with smartphones treading on PDA territory it would stand to reason that the next wave of applications should try to make these handsets smarter by internet enabling the PIM features.