Why Aren't We Going Wireless?

Good question. There are many issues at play with that question. But for the most part the industry itself is to blame. For example, executives at a CES wireless panel admit they can’t compete on prices alone for handset and services. Of course not, and its their own damn fault. On the handset side the industry has trained customers to expect free equipment. That is just not going to scale to more sophisticated handsets. On the services side, its all about execution. The sad fact is that few wireless services ever meet hyped expectations due to over marketing. The problem with wireless in the US is as simple as Marketing 101.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...