Are Pop-Ups Doomed?

from the will-everyone-suddenly-become-enlightened? dept

Here’s yet another article wondering if pop up ads are doomed. The question is a little silly, because clearly some companies are finding value in pissing off their potential customers, while publishers don’t think it’s a bad idea to annoy their own users. The problem is that uncreative people still think that interupting people is advertising. I don’t think that these people are going to realize any time soon that effective advertising doesn’t involve pissing off people, but providing them with something they want – whether it’s entertaining or informative. Shoving useless and annoying crap in front of people isn’t good advertising.

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