HotSpot Market Must Adjust Price Points
A new report from InStat/MDR says that public hotspot acceptance has been incredibly low due to the ridiculous price plans offered. Of course, plenty of people have been saying this for ages, but now that (finally) an analyst firm has come along maybe the hotspot providers will think it’s more “official”. Let’s face it, for most people, using public hotspots is an occasional thing. Why should they pay more than they pay to have broadband in their home, just to get WiFi access in a Starbucks twice a week? If the hotspot providers dropped their prices significantly, while offering useful additional features, they might find more than the “seven users per hotspot” that the report found.