The TiVo Effect: Advertisers See Less TV Ad Spending

from the maybe-better-ad-spending-would-make-more-sense dept

A new study shows that companies that advertise on television are getting worried about PVRs and people skipping their ads. Because they’re not sure what to do about it, they may cut back on their television advertising and put that money towards web and email advertising instead. Who would have thought that TiVo might help rebuild the online advertising industry (or that it would be the cause of even more spam in our mailboxes)? At the same time, though, it seems that they are willing to move towards ideas like sponsorships and product placements. Also, most importantly, they say they don’t favor plans for Congress to step in and block commercial skipping, or lawsuits against PVR makers. They, unlike the broadcasters, seem to realize that the world is changing, and they need to change with it.

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Comments on “The TiVo Effect: Advertisers See Less TV Ad Spending”

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Oliver Wendell Jones (profile) says:

No Subject Given

I have a PVR and still watch my fair share of commercials. However, once I’ve seen a commercial more than a couple of times, it’s skip-button-time.

Certain commercials I’ll actually stop and watch while skipping if it’s something that interests me or is entertaining, but ads about cars when I’m not interested in buying a car right now, or ads for products I have no need for (feminine hygiene, prescription drugs, etc) get skipped without a second thought.

Forcing me to watch commercials for products that I will never use does not help me or the advertisers.

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