The TiVo Effect: Advertisers See Less TV Ad Spending
from the maybe-better-ad-spending-would-make-more-sense dept
A new study shows that companies that advertise on television are getting worried about PVRs and people skipping their ads. Because they’re not sure what to do about it, they may cut back on their television advertising and put that money towards web and email advertising instead. Who would have thought that TiVo might help rebuild the online advertising industry (or that it would be the cause of even more spam in our mailboxes)? At the same time, though, it seems that they are willing to move towards ideas like sponsorships and product placements. Also, most importantly, they say they don’t favor plans for Congress to step in and block commercial skipping, or lawsuits against PVR makers. They, unlike the broadcasters, seem to realize that the world is changing, and they need to change with it.