Wireless Data? I Don't Need No Stinkin' Wireless Data!
The Yankee Group has some good news and bad news for the wireless industry. The good news is that 18% of wireless users world wide have used wireless data and that number is growing, but slowly. The bad news is that 42% of those who haven’t used wireless data, haven’t done so because they don’t think they need it. Now, that’s actually not as bad as it sounds. It just means the industry hasn’t hit on a wireless application people feel they need. No one thought they needed the web or email, but now we can barely imagine a world without them. Ultimately messaging will continue to drive the wireless data market and buy time for more interesting applications and technologies to be perfected.
