Get Ready For More Digitally Inserted Ads At Sporting Events

from the only-the-advertising-is-real dept

I remember the big deal people made last year when Fox digitally inserted advertisements behind home plate for the World Series. The ads were obviously not really there, and people spent an awful lot of time complaining about them. It seems that this year, the digitally inserted ads are back, but are supposed to be less obvious. They’re also starting to show up in other sports as well, including a “sponsored first down line” during football games. Does this mean the announcers are going to have to start saying things like “and he breaks another tackle as he lunges across the Pontiac/Grand-Am first down line…”? To be honest, though, these digitally inserted ads don’t bother me too much. As long as they’re not distracting, I’m not sure what the big deal is.


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