Consumers Face Tricky Maze In Guarding Privacy

from the the-magician's-choice dept

The NY Times takes a look at how difficult most companies make it for their customers to tell them not to share data about them. While most companies have privacy policies, and offer not to share private data with others, they often make the process to request that so onerous that very few people go through with it. They seem to think that if people are forced into giving up their privacy, they won’t actually be pissed off about it. This is, of course, the logic of stupid, shortsighted business people. Making things easier for your customers, and more trustworthy builds customer loyalty. Sacrificing long term relationships for short term profits may be popular, but it doesn’t do much to help a company build a real, sustainable business.

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