Carriers Squeeze More Onto Mobile Phones
from the try-this,-try-that dept
As the wireless carriers keep trying to figure out anyway to squeeze more money out of consumers, they’ve apparently been beaten down by everyone yelling at them that wireless data offerings are the future. Instead of putting together a clear, comprehensive plan on how to attract customers through data offerings, many carriers are just throwing random wireless data services on top of their offerings and hoping something will stick. It’s not a strategic offering, it’s more of a last gasp effort. They know that they keep fighting each other on price points for voice packages, so now they’re hoping to squeeze that excess money out of data services. Of course, they don’t seem to realize that they can use those data services to differentiate themselves and create a real value proposition that people will pay for.