The Neuroscience Of Marketing

from the it's-all-in-the-mind dept

As if advertising isn’t sneaky enough already, now it seems that neuroscientists are getting into the picture trying to figure out exactly why advertisements make people want to buy stuff. They suggest that it might not be for the most obvious reasons – and that marketers have been accidentally pushing all the right neurological buttons for a while now. However, as the scientists study this area in more detail, expect more scientifically engineered advertising to sneak into your life.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...