SonyEricsson Seeking Youth

SonyEricsson needs a handset hit. They are lagging in handset market share despite well received high-end models. The biggest problem is the lack of a low cost entry level device. Today they announced the T100, their attempt to go after the youth market. The success of this device could determine the fate of a joint-venture that sounded like the perfect blend of wireless expertise and consumer marketing.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...