Will Popup Ads Go Away?
from the please-please-please... dept
The Washington Post has an article predicting that popup ads will go away simply because users absolutely hate them. However, it seems that getting this through to the advertisers is going to be a very long and slow process. The article even quotes somebody from Orbitz saying, “pop-unders are extremely important to us because consumers do like them.” Um. No, people do not like them. I, for one, refuse to use Orbitz because of their damn popups, and I discovered today I’m not the only one, as this reporter comments on Orbitz’s popup blitz: “The worst offender, at least in my experience, is the travel site Orbitz, which has ads everywhere I don’t want them to be. As a result, I now have a very negative association with Orbitz.”