Yahoo Tries To Get Friendly With Advertisers

from the camp-Yahoo dept

While Yahoo keeps talking about non-advertising ways to boost revenue, it doesn’t change the fact that ads still bring in a huge percentage of their income. As Yahoo gets more desperate to push up their advertising sales, it seems they’ve finally realized that it might help to treat advertisers nicely (NY Times, registration etc). They’re even willing to talk to the smaller advertisers who they shunned before. They’ve also gone around and hired some folks with advertising experience, as well, to help act like a more traditional media company when courting advertisers.

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Comments on “Yahoo Tries To Get Friendly With Advertisers”

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1 Comment
wei ai says:

does yahoo agree with censorship? and corporate we

As we have all read of the recent actions by the Chinese Government against the major portal sites and it is becomming increasingly clear that the Information freedoms of the Chinese people is being reduced.

What is even more distressing, is the actions from companies such as Yahoo, in signging the “Public Pledge on Self-discipline for the Chinese Internet Industry” as commented on in the article “Yahoo! Risks Abusing Rights in China”

Some questions that should be ask and need to be answered as the rights and freedom of information is being reduced to the people of China are:

– Was Yahoo coerced into signing the “Public Pledge on Self-discipline for
the Chinese Internet Industry”? Did Yahoo know of the ramifications of what
would happen if it did not sign it? Not only that their site would be
blocked, but also that the Chinese Government could and might have
redirected traffic away from the real Yahoo site, to other sites in China,
similar to what it has done with and

– And since Yahoo has signed such an agreement, does that mean that Yahoo
now agrees with the current actions by the Chinese Government against not
only these other sites, but also other potential sites.

– Does Yahoo agree with the systematic blocking of potential competitor
sites? Does Yahoo agree with redirecting traffic from corporate websites to
other similar sites?

Please consider these implications as the Chinese people struggle to live, think and learn about about freedom.

Please consider a boycot of all companies that choose to advertise on yahoo, unless they too will be corerced into signing similar agreements or support of groups or governments that attempt such actions.

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