Product Placement Catching On

from the it's-everywhere,-just-like-American-Express dept

We’ve talked before about how some are experimenting with non-commercial break methods of producing TV shows. MIT’s Tech Review has an article pointing out that product placement is growing in popularity on TV shows, even if you hadn’t noticed. Apparently, folks like Nokia and Ford have “sponsored” debut programs of Alias and 24 so that they could be shown entirely without commercials, but with plenty of well placed Nokias and Fords. Some think this is a bad thing, since it blurs the line between advertising and entertainment, but others say it adds a lot more “reality” to these TV shows by putting real brands and real products in the show. Of course, this means that those “real” products will never get used for anything bad, explaining why all the good guys on 24 had to use Macs.

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Product Placement Catching On”

Subscribe: RSS Leave a comment
1 Comment
Jason Scott (user link) says:

Actually, a Lot Worse in the Past

I’ve gone to a lot of old Science Fiction festivals, which included some 1950’s SF TV shows, and believe me, if you think the current move is new, you should see that stuff. The actors will literately be on the same set, in the same costumes, and suddenly, a conversation about cigarettes or breakfast cereal will start and they’ll all naturally endorse a product, which is right there. They’ll look right at the camera, tell the kids how great it is, and then saym basically, that if you’re a fan of the show, you’re a fan of the product.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...