Buy A Sandwhich, Get Free Wireless

Schlotzsky’s restaurants in Austin, Texas are offering free Wi-Fi access to customers and neighbors. The company hopes that free wireless access will draw the local techie crowd and boost sandwhich sales. In addition, they are installing rooftop antennas to share each location’s access upto 1 mile away. This is the second example I’ve see of a company installing Wi-Fi access and budgeting it as a marketing cost. The <a href=”> in Boston is a similar concept by technology reseller Tech Superpowers. They looked into charging for access and found that it would be cheaper to simply give away access and use it as a marketing promotion.

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