XXX SMS
Text messaging is starting to really take a hold in the US. At the current rate of growth, it’s estimated that users are exchanging 1 billion messages per month. Further evidence of text messaging growth is its use by marketers. Sony has collected 6,400 mobile numbers in an Internet and text messaging based campaign for its new film XXX. Users register online to participate in SMS based games and quizes and are rewarded with free movie ringtones icons. Sony has targeted a young audience has been able to keep them interested in the film before its released. Granted 6,400 is small group, but at this early stage its still an impressive campaign. Watch for more campaigns like this around Christmas and next summer.
