But No One Knows What It Is

Hmmm, this is the first I’ve heard of anyone actually liking AT&T’s mLife campaign: “The analyst said AT&T is on the “right track” with its new “mLife” campaign, because the company has finally come to realize that a carrier’s role is to build networks and foster application growth — not to build the applications on its own.” Oh so that’s what they meant. AT&T is getting an mLife by letting other people build applications. It all makes sense now.

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