Universal Appoints VP Of Ignoring What Consumers Want
from the perhaps-rethink-the-title... dept
Universal Music Group has hired someone for the newly created position of senior vice president of anti-piracy. This seems like a terrible title for someone to have. It’s awfully specific, and it signals just how important it is for the music industry not to listen to what their customers want. This is the equivalent of Ford hiring a “VP of Anti-Speeding”. It shows (not that we didn’t know this already) that the music industry isn’t even considering ways to grow a market based on what consumers want, but are completely focused on stamping it out. What they need is a VP of new technologies, who can look at what’s going on, and help lead the company down the road towards adopting new technologies and giving consumers what they want.